Ep. 37 Graphic Designer Made by Lisa
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Ep. 37 Graphic Designer Made by Lisa

In this engaging podcast episode, Brad interviews Lisa McCormick, a talented graphic designer and illustrator based in Chicago. The conversation delves into Lisa's artistic journey, highlighting her noteworthy experiences, such as working with the Chicago Bears and her subsequent transition to freelancing.

The episode explores the multifaceted nature of success, emphasizing the personal significance of proving oneself to family. Lisa shares insights into the strategic planning required when transitioning to freelancing, emphasizing the importance of building a client base and ironing out operational details before taking the leap full-time.

Listeners gain valuable insights into Lisa's diverse income-generating strategies as an artist, including selling merchandise, collaborating with companies, and offering services. The discussion also touches on handling unexpected challenges in a creative career, emphasizing the benefits of taking breaks, regaining focus, and maintaining a strategic mindset.

Lisa provides a glimpse into her design process, advocating for the effectiveness of starting with pencil and paper. She underscores the enjoyment and success that creative freedom and a fun art direction from clients can bring to projects.

The podcast episode delves into the delicate balance between work and personal life, highlighting the importance of engaging in hobbies and seeking new experiences for a fulfilling career. Lisa draws inspiration from various sources, including fellow artists, athletes, and individuals who exhibit a genuine passion for their work.

The episode concludes with Lisa sharing her upcoming projects and future plans, emphasizing the role of planning, teaching workshops, and continuous growth in achieving sustained success in the dynamic field of graphic design and illustration.

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This episode is brought to you by Hopecast

Hosted by: Brad Lowe