In this episode of "You Don't Know What You Don't Know," Kamal sits down with Joseph Evans, co-founder of Evan Alexander Grooming, to discuss his entrepreneurial journey from commercial real estate to launching a thriving grooming brand. Joseph shares how his early business aspirations evolved, the strategic decisions behind product development, and the challenges of scaling a brand in a competitive market.
The conversation dives into key aspects of business growth, including the power of influencer marketing, the importance of organic community engagement, and the risks of retail dependency. Joseph also breaks down the benefits of outsourcing fulfillment, the value of testing products in small batches, and the delicate balance of managing product assortment.
Beyond business, the discussion touches on personal insights from The Giving Tree, reflecting on themes of sacrifice and fulfillment. As Evan Alexander Grooming continues to expand, Joseph offers valuable lessons on sustainable growth, innovation, and the future of the brand.
