On this episode of Lox of Laughs, host Ashley sits down with Matthew McIvor, the owner of Proudly Serving, a beloved burger joint in Hermosa Beach. They chat about Matthew’s unexpected journey into the restaurant industry, which kicked off during the COVID-19 pandemic. He shares how he navigated the challenges of running a business during this time by hosting pop-ups and maintaining a strong focus on quality ingredients.
Matthew also discusses his expansion plans, highlighting the importance of staying engaged with the local community. His background in PR helped him strategically grow Proudly Serving, while customer feedback remains a key part of his success. Balancing family life with the demands of the restaurant is an ongoing challenge, but it's also one of his biggest motivators.
Throughout the episode, Matthew's passion for food and his commitment to consistency shine through, making Proudly Serving a must-visit for burger enthusiasts.
